Ruben Kos

KLM - Flying Blue charge cards

Flying Blue charge cards

About this project

As a Flying Blue royalty member you earn Award Miles with every flight. Sadly, after 20 months of no flying, you will loose all of your earned Award Miles. In order to keep your Award Miles you only have to choose a Flying Blue - American Express co-branded card and enjoy all of the other benefits.

My role

As a Lead Visual Designer on this project for Buyerminds, I introduced a new online style for KLM - Flying Blue royalty programme based on their offline guidelines. I led the design process, oversaw developers and made sure the overall style we introduced was maintained and executed as was initially meant.

A Platinum card deserves a Platinum feeling

For the Flying Blue loyalty programme, American Express has four different charge cards. Every card naturally has its own benefits. To give each card the "feeling" it deserves, we used colors that complemented the cards and gave each page the look and feel of the card in question.

Compare cards easily, even on mobile devices

Of course, the whole campaign was made responsive. To make a comparison table understandable and viewable on mobile devices can be a great challenge. In the end we developed a solution that made it easy to compare cards on mobile devices for potential consumers.

Want to know more about this project?

Let's have a talk and I can show you more details about this project, and answer any questions you may have.